Brand kit
The cloud pin.
Our mark is a solid map pin with a cloud cut out of its head: Cloud + Situs, the place you choose and what lives there. Every asset below is generated from the same geometry the site itself renders, and downloads as SVG or PNG straight from your browser.
13 assets · SVG + PNG built client-side · two brand colours, no more
- Pin — the place you choose
- Cloud — what lives there
- Tile — brand blue, always
Primary logo
The horizontal lockup
Use this by default. The tile is always brand blue; only the wordmark changes with the ground — ink on light, white on dark. Nothing here needs permission: take the files if you write about, integrate with or link to CloudSitus.
Variations
Every version of the logo
Pick the version that fits the ground and the space. The one-colour builds fill the tile in a single ink and fill the pin and cut the cloud OUT of it, so the silhouette survives a stamp, an engraving or a single-plate print — they are not recoloured strokes.
A note on the vector files. The lockup, stacked and wordmark SVGs contain live text, not outlines, set in Plus Jakarta Sans with a grotesque fallback — a machine without that face renders it in something else. The PNGs embed the real face, so when in doubt take the PNG.
Construction
How the pin is built
Everything sits in a 40-unit box. The tile is a 37-unit square inset 1.5 on all sides with an 11-unit corner radius. The pin's head is a circle of radius 10.6 centred at (20, 16.4); its two sides run tangent to the head and meet at the tip, (20, 34.4). The cloud, three lobes on a flat base, is cut out of the head.
The 24px threshold
The mark is a solid silhouette, so it has no hairlines to fill in. What closes up at small sizes is the cloud: below 24px its gaps are a pixel wide and it reads as a dot. The small build scales the cloud by 1.15× about its centre, which keeps the three lobes apart at 16px.
The 16px pair is actual size, no zoom. LogoMark’s detail="auto" makes this switch for you.
Clear space & minimum size
Colour
Exactly two brand colours
One blue and one navy. There is no secondary palette, no accent family, no gradient ramp — anything else on our surfaces is neutral or a status colour, and neither is brand. Click a swatch to copy its hex.
Typeface
Plus Jakarta Sans
The wordmark and every headline are set in Plus Jakarta Sans (Bold, −0.02em for the wordmark). Body text is Inter. Both are free and open-licensed on Google Fonts, so you can set our name correctly without buying anything — but prefer the wordmark file over retyping it.
One-colour reproduction
Where only one ink is available, the tile takes that ink and the pin is knocked out to the paper, with the cloud left in the ink. Never tint the blue to grey, and never outline the glyph instead of cutting it.
Usage
Please don't
Shown rather than listed, because every one of these has happened to somebody's logo.
Don't recolour the tile. The blue is the brand; a hue shift makes it somebody else's mark.
Don’t re-add the retired #2563eb blue (left). The tile is exactly #3b82f6 (right).
Don't stretch, squash or skew it. Scale both axes together — the tile is square and the pin's head is a circle.
Don't rotate the tile, and don't add shadows, glows or outlines.
Don't place it on a busy or mid-tone ground. The tile needs white or navy to hold its edge.
Don't set the wordmark in another face, and don't write “Cloud Situs”, “Cloudsitus” or “CLOUDSITUS”.
Writing the name
It is CloudSitus — one word, a capital C and a capital S, in running text and in the wordmark. The wordmark sets Situs in brand blue. Not Cloud Situs, not Cloudsitus, not CLOUDSITUS. Situs is the legal location of an asset — the place whose law governs it — and that is the promise: your data, under the law of the place you choose.
Ask us
No permission is needed to say you build on CloudSitus, or to put the mark in a slide, a README or an integration directory. Ask first only if the mark would read as an endorsement or a joint product, or if you need a format that isn’t here — hello@phi-cloud.com.
Press & partners
Using our mark in something public?
Take the files above — they are generated from the same source the site renders, so they are always current. Tell us where it lands if you'd like to be listed.
Two colours · Two mark variants · One typeface